Sinatra.com is the official site of Frank Sinatra. The goal was to enable the user to discover and experience every possible aspect of Frank Sinatra. From his music and movies, to his personal style, to the legacy he has left behind, to what people still say about him. The challenge was to create an ecommerce site with an innovative approach to related content. Products are shown alongside not only related products, but also related articles, videos and photo galleries. This award-winning approach to information design promises to be the standard for all future Warner Music Group sites.
Working with the Sinatra family and Rhino Records, the brand challenge was to embrace Sinatra’s exuberance, zest for life, sense of style and glorious self-confidence that defined, for all time, what it meant to be young at heart and have the world on a string. Our approach was to present the brand as raw, straightforward and as lighthearted as possible, while establishing an online identity that would encompass both past and future products.