Description

Hungry Man TV Dinners wanted a full-blown social media campaign — youtube, twitter, facebook, blogger outreach. We started with the concept that historical figures from the past travel through time to the present and hilarity ensues. Leonardo DaVinci is into gadgets and other new technology. Genghis Khan is a gamer. Davy Crockett is into sports. They each cover a portion of the targeted Hungry Man psychographic profile.

Client

Draft/FCB, New York. Pinnacle Foods

Client Type

Retail

Capability

Website Design and Development. Video Production. Video Writing. Comedy. Facebook. Twitter. YouTube. Social Media

Role

Producer/Writer

Hungry Genghis:

youtube.com/hngryGenghis
facebook.com/hngryGenghis

Hungry da Vinci:

youtube.com/hngrydaVinci
facebook.com/hngrydaVinci

Hungry Davy:

youtube.com/hngryDavy
facebook.com/hngryDavy

Related Project: Hungry Man Growlator iPhone App:

http://jackrudy.com/hungry-man-tv-dinners-iphoneapp/