Ford: Lincoln: MKX
December 20th, 2010 | Published in Advertising, Featured
Description
The 2011 Lincoln MKX was entering the market in difficult economic times — specially for a SUV/Car crossover. The approach was to bring the brand “down to earth” from it’s previous “outer space” imagery. Drawing inspiration from modern architecture rather than science fiction kept the brand grounded while still showing an artistic elegance.
Client
Ford
Client Type
Automotive, Retail
Capability
Website Design and Development.
Role
Producer
Link
http://www.lincoln.com/crossovers/mkx/experiencemkx/?intcmp=ln-2059d-mkx-billboard-cta

