Little Big Planet
January 18th, 2009 | Published in Advertising, Featured
Description
LittleBIGPlanet is a unique PS3 game combining platform adventure with a huge community enabling gamers to play, create & share their experiences. The goal for this campaign was to introduce this new, playful brand across all media — online, billboards, print, television — in a consistent and integrated way that generated excitement for the biggest Sony game release of 2008.
