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Jack Rudy’s resume.

Advertising and  Marketing

Senior Creative Producer / Program  Manager / Account Director / Brand Marketing Strategist

Summary

Innovative and creative technologically savvy advertising and marketing professional with outstanding project management skills and proven ability to deliver results-generating, interactive solutions for high-profile companies. Exceptional problem solver; leveraging strong interpersonal skills, creativity, and logical thinking to overcome development and production obstacles and mitigate creative differences. Remains focused under pressure and thrives in dynamic, deadline-driven environments.

Skills

Comprehensive

  • Full lifecycle project management
  • Project scope and requirements
  • Budgeting and cost control
  • Procedure / process restructuring
  • Team building and leadership
  • Skilled presenter
  • New business acquisition

Online Marketing

  • Multi-channel marketing strategy
  • Campaign development
  • Rich media advertising
  • Social media management
  • Usability assessments and testing
  • Content management systems
  • Email marketing
  • Acquisition and retention
  • Search engine optimization
  • Mobile App Production

Offline Marketing

  • Brand and identity design
  • Design conception and storyboarding
  • Creative copywriting and art direction
  • Marketing and promotional design
Experience

Senior Producer
True Action – Contract. SF, CA.

4/2013 –8/2013

Program management and project planning for the product launch of Wells Fargo Small Business. Owned the overall project and communications plan for the website, webisodes, digital ads, print ads, TV ads, contest, social media, in-store, diversity and media.

Senior Producer
Something Massive. Los Angeles, CA.

8/201111/2012

Advertising account management and project planning and management of social, online, print, and gaming campaigns. Led mobile games division. Key projects: Red Bull Formula One racing game for iPhone, iPad, Android (over 1 million downloads). Hennessy comprehensive social media campaigns.

Senior Producer
Contract. Los Angeles, CA.

10/20107/2011

Campaign development (goals, budget, schedule, and scope) for integrated campaigns (web, print, broadcast). Also, creative development and management of live action video for web and broadcast. Extensive content strategy development for social media
Accounts and Campaigns:
  • Showtime Networks – Homeland campaign. Mobile apps, minisite, facebook apps.
  • Dole Foods – Social media content strategy
  • CBS Television – Broadcast television creative development

Senior Producer
The Famous Group. Los Angeles, CA.

2/201011/2010

Project planning (goals, budget, schedule, and scope), oversight of interactive project development, process and resource management, and participation in strategic development of brand. Also, creative development and management of live action shoots, talent issues and licensing technologies. Maintained strong working relationships with internal teams (from production to content management to developers to the creatives on a project) as well as external partners and development vendors.
Selected accomplishments:
  • Ford/Lincoln – MXK new model release campaign. Managed internal and external creative and technical teams from pitch through development and delivery.
  • Pinnacle foods – Hungry Man TV Dinners. Produced integrated social media campaign — video, iphone, Facebook, youtube, print.successful new business proposals for major studio marketing campaigns.
  • Lexus – CT200h. Produced new model release campaign.
  • 4 Napa Auto Parts, Wendy’s Frosty – Produced facebook sweepstakes applications.

Director, Digital Services
Ground Zero Advertising, Los Angeles, CA.

2/2009 – 3/2010

Responsible and accountable for the successful development of all Ground Zero Advertising digital projects and overall client satisfaction. Worked closely with cross-functional, multi-project team resources. Ensured all projects were staffed appropriately so that solutions were delivered on time and on budget according to defined scope, timeline and cost parameters. Teams focused on all aspects of digital marketing including business and marketing strategy, online advertising, integrated social media campaign strategy and management, website and application development, systems integration, and emerging technologies.
Campaigns and Accounts:
  • 2K Video Games  – The Bigs 2
  • Oberto Beef Jerky – Eat Like An Alpha
  • California State Dept. Health. – Anti-Smoking campaign
  • Pinky Vodka
  • Bit-O-Luv Dog Treats
  • Ditech Insurance
  • ESPN – Espy Awards
  • Mercury Insurance – Mercury Moments
  • Parrot Technologies
  • NY State Dept. Health – H1N1 Virus

Senior Producer
Trailer Park Agency, Los Angeles, CA.

8/20071/2009

Provided leadership for the marketing strategy, creative development and implementation of online marketing campaigns for leading branded entertainment accounts. Defined deliverables and milestones from concept through completion.  Oversaw creative, production, and quality assurance teams to ensure timely, cost-effective project delivery. Responsible for project scoping, budgeting, scheduling, risk analysis, tracking, reporting, cost management, and change management. Worked closely with, and sometimes led account management teams – developing strategy, increasing account revenue, securing new accounts, and communicating timelines and project details. Worked closely with team members to engage in problem-solving, feedback, and organizational support. Maintained daily communication with clients’ brand marketing, production and technology counterparts. Managed vendor relationships. Ensured thorough documentation.
Selected accomplishments:
  • Produced the 2008 Web Marketing Association Outstanding Web Site, Sinatra.com.
  • Multiple successful new business proposals for major studio marketing campaigns.
  • Produced over thirty successful strategic integrated marketing campaigns, web development projects, flash games, widgets, and banner campaigns from inception to completion.
  • Defined production team requirements and directed the design and development of comprehensive content management systems, community applications, and online commerce applications.
Campaigns and Accounts:

Senior Producer / Product Manager
Proxicom, Marina Del Rey, CA

8/200612/2006

Led a multidisciplinary online marketing team of developers, designers, copywriters and content providers. In a large agency environment, maintained account relationships with multiple agencies and clients.  Communicated the user experience, the business strategy and applied best practices and standards. Created and maintained project schedules, deliverables and priorities for the team. Ensured that web content met standards, guidelines, objectives and specifications, and was delivered on time, on budget, and with all appropriate approvals.
Accomplishments:
  • Produced a large-scale multi-episodic action sports site, f360.com, for client Phillip Morris.
  • Effectively managed a complex, three-sided account relationship between a fortune 100 client (Phillip Morris) its agency of record (Leo Burnett, Chicago), and Proxicom.

Senior Producer
Deadline Advertising,  Los Angeles, CA.

11/20055/2006

Managed the planning and development of web sites and web applications. Led the strategic and tactical direction of web site development teams. Maintained the scope and budget of projects. Determined project resource requirements.

 

Accounts: Mattel, Disney, Touchstone, Miramax, Universal, New Line, Sony.

Senior Project Manager
Site Systems,  Culver City, CA.

2/20058/2005

Managed web development, CRM, and database marketing campaigns for leading retail and entertainment brands. Strong focus on relationship and loyalty marketing. Scope, schedule and budget definition for all projects. Creative development and presentation of marketing campaign concepts for new business proposals. Management of online instant-win sweepstakes campaigns.

 

Campaigns:

I Heart Huckabees, Elektra, Flight of the Phoenix, Kinsey, Sideways, X-Files DVD, Mary Tyler Moore DVD, Sandlot 2 DVD, Dynasty DVD, Fuji, Longs, Dickies, EarthLink.

Production Director/Senior Producer
R22 Studio, Burbank, CA

11/200110/2005

Led multidisciplinary online marketing teams for entertainment and consumer product industry accounts. Responsible for new business, growing existing accounts, and managing project teams. Scope of projects included online advertising and web site development.

Director of Production
Nexgenix, Los Angeles, CA

1/2000 – 12/2001

Managed web production division of leading web services company. Responsible for the delivery of high-profile web sites with innovative community features and web 2.0 functionality. Most project budgets over $5 million. Established all production methodology and hiring criteria. Provided leadership and guidance in the areas of business development, strategic planning, and best practices.  Responsible for all strategic web analysis — project profiling, budgeting and scheduling.

Campaigns:

Hewlett Packard, H&R Block, Del Monte.

Director of Production
Interactive Video Technologies, Los Angeles, CA

1/1999-12/1999

Led creative and technology teams in development of entertainment and education focused web sites based primarily on streaming video. Strategic business planning and development responsibility culminating in successful merger with Softcom. Defined, implemented and branded corporate policy and process for production. Responsible for maintaining and growing client relationships.

Senior Online Manager
The Walt Disney Company,  Burbank, CA

1/1997 – 12/1999

Responsible for defining and leading the web efforts of the new technology team. Scoped, scheduled and budgeted all new web-based applications. Editorial approval of all content. Ensured consistent branded user experience. Managed multiple application development teams. Initiated and coordinated employee training programs.

 

Accomplishments:
  • Designed and deployed the Disney Television Animation intranet.
  • Integrated existing database and video-conferencing systems into a central network enterprise.
  • Significantly improved the digital animation production process using innovative web-based applications for messaging, localization, video previewing and approval, faxing, security, training.

Designer/Programmer/Producer
Rubin Postaer & Associates,  Santa Monica, CA

12/1996 – 10/1997

Responsible for designing and programming web sites and online banner advertisements.

Accounts:

Honda, WebTV, Sony, AOL, USA Today, Cathay Pacific.

Accomplishments:
  • Selected to judge AOL competition for animated design excellence.
  • Created first car customization application for Honda.
  • Contributed to work resulting in numerous industry awards for excellence.

Education

University of California  Berkeley

Berkeley, California
Bachelor of Arts, Rhetoric

1988

Whittier College School of Law

Los Angeles, California
Juris Doctor, 1992

1992

Art Institute of Los Angeles

Adjunct Professor,
Theory and Practice of Web Design.
Board of Directors, curriculum committee

2000-2001

Apple Computer

Service trained and certified

1992-1994

Brainbench

Project Management Certification

2005, 2006

Microsoft Project 2000

Certification

2000, 2006

Project Management Institute (PMI)

Certification

2000, 2005

University of California Los Angeles

Information Technology Management Designing Visual Interfaces.
User-Centered Prototyping – Process and Product.

1998

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