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Wells Fargo Works

by jackrudy

Description

Storytelling in Hollywood for 15 years taught me a thing or two about what makes a digital campaign work. It also taught me that if a worldwide brand like Wells Fargo needs a producer in your home town, you say “yes” and move to back SF (at least for awhile). The Wells Fargo Works campaign was a content marketing effort on the scale of a primetime network television series, and followed the same approach: find the stories with heart and tell them has simply as possible.

Client

Wells Fargo

Client Type

Finance

Capability

Content Marketing, Website Design and Development.

Role

Producer

 

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