Skilled and versatile Product Manager and Marketing Strategist with 15 years of experience bringing products to life, fostering happy relationships, and increasing revenue along the way. Strong and dependable leadership with comprehensive understanding of product development and marketing campaign best practices. From market research, and through the full product management life-cycle (including tech project management and media strategy) I have consistently delivered winning results, and great user experiences.
Key Clients and Recognition:
Disney, NBC/Universal, Sony, Fox, New Line, CBS, ESPN, Ford, Lexus, Wendy’s, Red Bull, Doritos, Oberto, Progressive Insurance, 2K Games
I have produced over 150 digital media projects and campaigns across all digital platforms and have been recognized with numerous awards, including The Webby Awards, Clio Awards, FWA, OMMA and Web Awards.
⦁ Product Development
⦁ Marketing Strategy
⦁ Team Building and Management
⦁ Brand Strategy Development & Execution
⦁ Project Management (Agile/SCRUM, PMI)
⦁ Account Management
⦁ Client Services
⦁ Website Strategy (development, maintenance, redesign)
⦁ Social Media Applications
⦁ Search Engine Marketing (SEM, SEO, PPC)
⦁ Online Banners (standard/rich media)
⦁ Email Marketing
⦁ Mobile Gaming
⦁ Personalization and Optimization
⦁ Audience Segmentation
⦁ Persona Development
⦁ Brand Positioning
⦁ Content Marketing
Self-Employed / Product Manager
MARCH 2017 – PRESENT, LOS ANGELES
Product management consulting services. Specializing in Strategic Roadmaps, Brand Integration, Market Research, Campaign Management, Media Planning, Mobile App Development.
Docler Media / Product Manager
NOVEMBER 2015 – MARCH 2017, LOS ANGELES
Head of Product Team that created and launched VU2, a mobile video-streaming social network app for IOS and Android. Identified customer needs and market opportunity through market research and competitive analysis. Generated product requirements, specifications, and timelines for production and marketing strategy. Set and tracked usage metrics to communicate progress with stakeholders. Directed multiple teams — Research, Brand, UX, Software, Marketing, Business Development, Customer Service and third party vendors.
Merkle Inc. / Senior Producer / Product Manager
JUNE 2014 – AUGUST 2015, SAN FRANCISCO
Team Leader for the Personalization and Optimization practice — using Big Data tools to deliver richer brand experiences for customers of Fortune 500 clients. Managed advanced testing and personalization marketing campaigns in Banking, Insurance, Healthcare, Energy, Retail, and Travel industries. Creative Strategy from Entertainment background combined with data-driven optimization resulted in outstanding sales conversion results.
iProspect/ Senior Producer
SEPTEMBER 2013 – JUNE 2014, SAN FRANCISCO
Senior Project Manager of Search and Content Marketing campaigns. OMMA magazine Search Agency of the Year. Clients in Technology, Consumer Electronics, Financial Services, Retail, Ecommerce, Media, Entertainment, Publishing, and Consumer Packaged Goods.
True Action, an eBay Inc. Company/ Contract Program Manager
MAY 2013 – AUGUST 2013, SAN FRANCISCO
Program Management and campaign planning for the national product launch of Wells Fargo Small Business — a financial services product. Owned the overall Product and Communications Plan for the campaign Websites, Webisodes, Digital Ads, Print Ads, TV Ads, Contests, Social Media, In-store, Diversity and Media.
CBS Television Studios/ Contract Project Manager, Music Supervision
AUGUST 2009- AUGUST 2013, LOS ANGELES
Prime-time network broadcast development and production.
Something Massive / Account Director / Senior Producer
AUGUST 2011 – NOVEMBER 2012, LOS ANGELES
Strategy and Project Management for Social, Online, Print, and Gaming campaigns. Strong focus on Content Marketing.
Key Projects: Red Bull Formula One racing game for iPhone, iPad, Android (over 1 million downloads). Hennessy comprehensive social media campaigns.
The Famous Group/ Senior Producer
MARCH 2010 – JULY 2011, CULVER CITY
Project Management (Goals, Budget, Schedule, and Scope). Oversight of interactive project development, process and resource management, and participation in strategic development of brand. Creative development and management of live action shoots, talent issues and licensing technologies. Maintained strong working relationships with internal teams (from production to content management to developers to the creatives on a project) as well as external partners and development vendors.
Accounts and Campaigns:
⦁ Ford/Lincoln – MXK new model release campaign. Managed internal and external teams from pitch through development and delivery.
⦁ Pinnacle foods – Hungry Man TV Dinners. Produced integrated social media campaign—video, iphone, Facebook, youtube, print.
⦁ Lexus – CT200h New Model release campaign.
⦁ Napa Auto Parts – Facebook sweepstakes application
Ground Zero Advertising / Director, Digital Marketing
FEBRUARY 2009 – FEBRUARY 2010, Venice, California
Directed all Ground Zero’s digital advertising client projects. Ensured all projects were staffed appropriately so that solutions were delivered on time and on budget according to defined scope, timeline and cost. Teams focused on all aspects of digital marketing including business and marketing strategy, online advertising, integrated social media campaign strategy and management, website and application development, systems integration, and emerging technologies.
⦁ Clients: ESPN, Doritos, Oberto, Mercury Insurance, 2K Games
Trailer Park Agency / Senior Producer
AUGUST 2007 – JANUARY 2009, LOS ANGELES
Project Management for the marketing strategy, creative development and implementation of online marketing campaigns for leading branded entertainment clients. Defined deliverables and milestones from concept through completion. Oversaw creative, production, and quality assurance teams to ensure timely, cost-effective project delivery. Responsible for project scoping, budgeting, scheduling, risk analysis, tracking, reporting, cost management, and change management. Worked closely with, and led account management teams – developing strategy, increasing account revenue, securing new accounts, and communicating timelines and project details. Maintained daily communication with Entertainment Studio clients’ brand marketing, production and technology counterparts. Managed vendor relationships.
Clients: Sony, Disney, NBC/Universal, Warner Entertainment
Proxicom / Senior Producer
JANUARY 2006 – FEBRUARY 2007, LOS ANGELES
Project Managed an online marketing team of developers, designers, copywriters and content providers. Maintained account relationships with agencies and clients. Communicated the user experience, the business strategy and applied best practices and standards. Created and maintained project schedules, deliverables and priorities for delivery.
Deadline Agency / Senior Producer
NOVEMBER 2004 – NOVEMBER 2005, LOS ANGELES
Project Management for the Marketing Strategy, Creative development and implementation of online marketing campaigns for America’s top branded entertainment companies. From concept through delivery, defined deliverables and milestones. Oversaw creative, production, and quality assurance teams to ensure timely, cost-effective project delivery. Responsible for project scoping, budgeting, scheduling, risk analysis, tracking, reporting, cost management, and change management. Led account management teams – developing strategy, increasing account revenue, securing new accounts, and communicating timelines and project details. Maintained daily communication with clients’ brand marketing, production and technology counterparts. Managed vendor relationships.
Accounts: Mattel, Disney, Touchstone, Miramax, Universal, New Line, Sony
Nexgenix / Director of Production
JANUARY 2000 – FEBRUARY 2002
Managed web production division of leading web services company. Responsible for the delivery of high-profile websites with innovative community features. Most project budgets over $5 million. Established all production methodology and hiring criteria. Provided leadership and guidance in the areas of business development, strategic planning, and best practices. Responsible for all strategic web analysis—project scoping, budgeting and scheduling.
The Walt Disney Company / Senior Producer
JANUARY 1996 – DECEMBER 1999
Responsible for defining and leading the first web efforts of the new technology team for Disney Television Animation. Scoped, scheduled and budgeted all new web-based applications. Editorial approval of all content. Ensured rigorous and consistent branded user experience standards. Managed multiple application development teams. Initiated and coordinated employee training programs.
University of California, Berkeley / Bachelor of Arts, Rhetoric
1988, BERKELEY, CALIFORNIA
Whittier Law School / Juris Doctor, Law
1992, LOS ANGELES, CALIFORNIA
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