NBCUniversal needed to improve the velocity of their internal software development teams. And they needed clear data that showed it.
How do you get a 5% lift in Conversions from a digital campaign that has leveled-off? Performance Marketing.
Working with the CEO and founder of ING Direct in Silicon Valley, the vision was to create a brand new online-only international bank.
Storytelling in Hollywood for 15 years taught me a thing or two about what makes a digital campaign work. It also taught me that if a worldwide brand like Wells Fargo needs a producer in your home town, you say “yes” and move to back SF.