Gerber Life Performance Marketing
How do you get a 5% lift in Conversions from a digital campaign that has leveled-off? Performance Marketing. Use data science and media research to create behavioral profiles. Create messaging for each profile. Create landing pages and digital ads to match. Then A/B test the behavioral results and use AI to learn new variations.
Performance Marketing Landing Page Optimization. Predictive Personalization.
Product Manager, Business Analyst, Testing Manager. Analytics