Home Products Gerber Life – Performance Marketing

Gerber Life – Performance Marketing

by jackrudy

Gerber Life Performance Marketing

How do you get a 5% lift in Conversions from a digital campaign that has leveled-off? Performance Marketing. Use data science and media research to create behavioral profiles. Create messaging for each profile. Create landing pages and digital ads to match. Then A/B test the behavioral results and use AI to learn new variations.

Market Category

Performance Marketing Landing Page Optimization. Predictive Personalization.

Role

Product Manager, Business Analyst, Testing Manager. Analytics

You may also like