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Wells Fargo Works – Product Launch

by jackrudy


Storytelling in Hollywood for 15 years taught me a thing or two about what makes a digital campaign work. It also taught me that if a worldwide brand like Wells Fargo needs a producer in your home town, you say “yes” and move back home to SF (at least for awhile). The Wells Fargo Works campaign was a content marketing effort on the scale of a primetime network television series, and followed the same approach: find the stories with heart and tell them has simply as possible.


Wells Fargo

Client Type



Content Marketing, Website Design and Development.


Product Manager, Producer


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