Home Advertising Ford: Lincoln: MKX

Ford: Lincoln: MKX

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linc_mkx2

Description

The 2011 Lincoln MKX was entering the market in difficult economic times — specially for a SUV/Car crossover. The approach was to bring the brand “down to earth” from it’s previous “outer space” imagery. Drawing inspiration from modern architecture rather than science fiction kept the brand grounded while still showing an artistic elegance.

Client

Ford

Client Type

Automotive, Retail

Capability

Website Design and Development.

Role

Producer

Link

http://www.lincoln.com/crossovers/mkx/experiencemkx/?intcmp=ln-2059d-mkx-billboard-cta

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