Little Big Planet

Description

LittleBIGPlanet is a unique Playstation game combining platform adventure with a huge community enabling gamers to play, create & share their experiences. The goal for this campaign was to introduce this new, playful brand across all media — online, billboards, print, television — in a consistent and integrated way that generated excitement for the biggest Sony game release of 2008.

Client

Sony Computer Entertainment America

Client Type

Games

Capability

Online/Rich Media

Role

Producer