Description
As the product manager, I led the development of a Facebook app dedicated to Wendy’s Frosty on the Wendy’s official Facebook page. Thorough research was conducted to understand the Frosty’s appeal and the preferences of Wendy’s Facebook followers. Working with a team of developers and designers, I oversaw the creation of a visually appealing and user-friendly app. The app featured interactive elements and engaging content to showcase the Frosty’s flavors and textures. Rigorous testing and quality assurance ensured a seamless user experience on the Wendy’s Facebook page. User feedback was collected and incorporated into iterative improvements. The app’s performance was continuously monitored, and updates were made to keep it relevant and dynamic. As the product manager, my role was to ensure the app provided an immersive experience that celebrated the irresistible charm of Wendy’s Frosty within the Facebook community.
Client
Wendy’s
Client Type
Fast Food, Retail
Capability
Website Design and Development. Rich Media, Social Media.
Role
Product Manager, Producer
Link
http://www.facebook.com/Frosty